Revenue management is the key to running a successful short-term rental property investment. Now more than ever, your business has a lot of new ways to generate passive real estate income. All thanks to the increasing availability of data and methods for tracking and analyzing it.
The greatest short-term rental owners are smart businesspeople who are always looking for ways to expand and enhance what they do. This gives them an edge over their competitors. Yet, only a limited number of privately owned short-term rental properties use strategies for managing revenue, which limits their ability to make money.
If you belong to the majority of people who don’t maximize the potential of their rental property investment’s revenue, you have nothing to worry about. This outlook could easily be changed by learning a few ways to optimize cash flow and returns.
Keep reading to learn the techniques that will help you make the most money and revenue from assets that have limited space or time.
Revenue Management for Short-Term Rentals
Revenue management is the process of making sure that your property’s perishable goods are sold to the appropriate visitors at the right time and at the right price. This helps to grow revenue. Other products, like the services you offer and the food and drinks you sell, will also play a role in how you manage your revenue.
In the industry of short-term rental investing, revenue management means using data and analytics to make informed decisions and develop strategies. This is to help owners keep track of both demand and supply so they can predict how customers will act.
Customer segmentation, demand forecasting, inventory management, yield management, and pricing are all parts of revenue management. Each aspect is important and has a big effect on how much money a short-term rental makes in the end.
Revenue Management: Ways to Optimize Cash Flow and Returns
There are many ways to make sure your hotel makes more money, and a lot of them don’t involve increasing prices or tinkering with rates much. The main goal is to make sure your customer is happy. If everyone agrees that your product is good, you have a good reason to charge more for it.
If customers feel like they’re getting the most for their money, they’re more likely to spend more. Getting more from each guest who stays at your rental property investment is an excellent way to increase your hotel’s overall income. But how can you do that? Let’s find out.
- Maximize Online Booking Platforms
When potential guests are given more choices, they are more likely to make a reservation. One way to easily provide that is to maximize online booking platforms like AirBnB and VRBO. Signing up for these platforms allows your rental property to be viewed by a wider audience.
The platforms also have many discount coupons and promos that many travelers love to take advantage of. Overall, maximizing online booking platforms increases the visibility of your rental property investment. This later yields better returns.
- Consistent Availability of the Short-Term Rental Property
One of the quickest ways to make sure you get the most out of your rental property investment would be to rent out your property when rental prices are high and people want to rent it. This means that you should make sure your short-term rental property is available to visitors as much as possible.
Some ways to do this are to plan for upgrades or renovations to happen outside of busy times. It’s also a good idea to plan your personal stays during the off-season.
- Sell Other Products and Services
Even if you are in the rental property investment industry, this does not mean that’s the only thing you can sell. In fact, for better cash flow and return, short-term rentals sell a variety of products and services.
For example, if your short-term rental is near beaches, you can arrange to have them toured by locals. You can also offer many activities like parasailing, paragliding, scuba diving, and even island hopping.
In your rental property, you can also sell products that the visitors might need. This includes stuff for personal hygiene, postcards, snacks, food, and drinks. You can also sell them souvenirs and equipment they might need, like chargers.
- Take Advantage of Local Festivals and Attractions
If you have a short-term rental, it is only logical to know all the dates of the local festivals as well as the exact location of the tourist attractions. Knowing these things will allow you to maximize the cash flow and returns of your rental property investment.
By knowing the exact dates of the festivals and events, you will have the ability to plan your booking calendar. It lets you maximize the number of bookings you get during the off-season and concentrate on making money during the high season.
Make your schedule as adaptable as possible during the low-demand season. Let people check in early and leave late. You could also change your cancellation policy to make it more flexible and get more people to book with you.
During the busy season, allow dynamic pricing for your short-term rental property investment. Dynamic pricing means that the room rates change often based on what the market wants. They are based on both outside and inside data as well as the supply and demand ratio. Hotels can maximize their occupancy rate and other key performance indicators (KPIs) in revenue management by using dynamic pricing strategies.
On top of that, it lets you know that people are expected to come and rent your place, therefore, you can stock up on items that you sell in your property or create a service that could help you generate investment returns.
There are many ways that you can optimize the cash flow and maximize the returns on your short-term rental property investment. From taking advantage of online booking platforms to selling a variety of products and services to offering dynamic pricing during peak season, there’s a lot you can do. However, it is best to apply a combination of strategies that are customized for the needs of your rental property.